In early-stage startups, one thing is universally true: you can’t grow what you don’t measure. Yet, many promising founders are building fast — without a clear understanding of how they’re actually performing. That’s exactly where Matchita steps in.
So, who is Matchita built for?
Our ideal customers are Seed to Series B founders, especially in B2B SaaS and tech startups. These founders are preparing for fundraising, board meetings, or strategic pivots — all of which demand a strong command of KPIs like burn multiple, CAC, gross margin, revenue growth, and retention.
But here’s the problem…
Why are these high-pain customers flying blind?
Most early-stage founders don’t know their full KPI picture — and it’s not their fault:
- Their financial data is scattered across multiple tools
- They don’t have a full-time FP&A person or CFO
- They aren’t sure what good performance looks like at their stage
- They fear comparing themselves to the wrong benchmarks
- They avoid digging deep until they have to, like right before a fundraise
As a result, they risk making costly decisions based on gut feeling or flawed assumptions. Worse, they often learn where they stand only when it’s too late — like after an investor passes or churn spikes unexpectedly.
The Privacy Edge
At Matchita, we solve this with an AI-driven benchmarking platform that compares your KPIs only to anonymized, comparable peers (same stage, industry, and geography). We never store your source documents, and we extract only the minimum data needed — so you stay confidential and in control.
Why They’re Ready to Pay
For a founder navigating fast growth and high-stakes decisions, paying some money to benchmark KPIs safely and confidently is nothing compared to the cost of a hiring mistake, a failed funding round, or a misunderstood burn rate.
Startups succeed by knowing where they stand — and how fast they can go. Matchita gives founders that clarity, without compromise.
Doron Herzlich